Leading from the Middle:
Influencing & Delivery in Tricky Projects

A free event by BA & Beyond with our 2018 keynote speaker Adrian Reed, kindly hosted by Namahn and sponsored by The Business Analysts.

There are many techniques that we can draw on to analyze, specify and design new innovative business solutions. Yet too often change fails. It is oh-so-easy to deliver everything we were asked to deliver, only to find out that the situation was far more complex than we thought. In many cases the people aspects of change are the hardest, and we draw intuitively on our ‘softer’ interpersonal skills. We “lead from the middle” and influence without authority. In some cases it may be our interpersonal skills that help enable us to turn a failing project into a resounding success.

In this presentation, we explore some practical techniques for working with stakeholders in tricky, political, and conflict-laden situations.

You will walk away with tips and techniques that you can use immediately on your next tricky project!

Key learnings

  • Learn practical techniques for stakeholder analysis and engagement
  • Find out techniques for considering different stakeholders’ perspectives
  • Get tips for facilitating in situations where stakeholders simply don’t agree
  • Discuss how to survive—and even thrive—in highly political cultures!


Adrian Reed is a true advocate of the analysis profession. In his day job, he acts as Principal Consultant and Director at Blackmetric Business Solutions where he provides Business Analysis consultancy and training solutions to a range of clients in varying industries.

Adrian is a Past President of the UK chapter of the IIBA and he speaks internationally on topics relating to Business Analysis and business change. Adrian is author of the 2016 book, "Be a Great Problem Solver Now!", and the 2018 book "Business Analyst" due to be released later this year. You can read Adrian’s blog at www.adrianreed.co.uk.

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