Business Architecture: a Gentle, Pragmatic, and Practical Introduction
Filip Hendrickx / Full-day workshop
9 December 2025 / 9:00 – 17:00
About this workshop
Are you daunted by Business Architects’ seemingly esoteric drawings, philosophical discussions, and vague descriptions? Are you startled by Capability Maps, Value Streams and other Architecture Models and their meaning? Would you like to better understand Business Architecture deliverables to have more effective conversations with Business Architects, or to sense if you’d like to pursue the role of Business Architect yourself?
Join Filip to get some practical insights into the why, what and how of Business Architecture. Learn how it relates to Business Analysis. Find out how you can better collaborate with Business Architects and benefit from and contribute to their work.
Learnings
- Get to know and use key Business Architecture concepts, language, models and viewpoints
- Appreciate the difference between “running” the business and “changing” the business
- Understand the link between Analysis and Architecture and how they complement each other
- Experience the “value of being vague” and the “power of ignoring details”
- Discover which messages get you a seat at the table of strategy boards and pre-project meetings
Key tools & techniques
- Business Capability maps
- Value Chains & Value Streams
Who is this for?
- Aspiring or starting Business Architects
- Business Analysis professionals (BAs, PMs, POs, PdMs, …) keen to learn more about Business Architecture and how to collaborate with Business Architects
- Business Architects looking to connect more effectively with other Business Analysis professionals
Sneak preview
Feedback
This has been one of the best workshops I’ve attended at Project World Conferences to date. Clear explanations with helpful exercises to enhance understanding. Excellent!
PMBA Toronto 2025 participant
Filip Hendrickx
Filip inspires BA professionals as a global speaker, author, trainer, coach, conference organiser, IIBA® Board of Directors member, and Visiting Professor.
Through his current activities and his past IIBA Brussels Chapter Presidency, Filip is a driving force in fostering the BA profession and global community. Filip’s dedication was recognised with the 2022 and 2024 IIBA EMEA Region Volunteer of the Year Award.
Together with Ian Richards, Filip is the author of Brainy Glue, a business novel on business analysis, innovation and change. Filip is also co-author of the BCS book Digital Product Management and Cycles, a book, method and toolkit enabling faster innovation.
As he loves to connect, you can contact Filip on LinkedIn at any time.