Allan Kelly advises and mentors managers and teams in using agile approaches with OKRs to accelerate delivery, meet deadlines, and execute against strategy. He believes these approaches benefit businesses and create more fulfilling work environments.

Allan is a keynote conference speaker and author of several books including "Succeeding with OKRs in Agile", "The Art of Agile Product Ownership" and "Business Patterns for Software Developers". He blogs at allankelly.net and can be contacted there or on Linkedin.

Angela Wick — CBAP, PMP, ICP-APO, ICP-ACC

Angela is passionate about modernizing analysis practices and helping analysis professionals thrive! with over 25 years of experience in analysis, she is the Founder of BA-Cube.com, a membership for BAs and POs that want to thrive, and a LinkedIn Learning Instructor of Business Analysis and Agile Product Ownership with over 1.6 million learners!

Some industry contributions Angela has made include:

• IIBA BABOK v3 Core Team, leading author on the BABOK v3
• Expert Reviewer, IIBA Agile Extension to the BABOK
• PMI BA Practice Guide — Expert Reviewer
• PMI Requirements Management Practice Guide — Expert Reviewer
• IIBA Competency Model — Lead Author and Team Lead, V1, V2, and V3.

Angela Wick — CBAP, PMP, ICP-APO, ICP-ACC

Angela is passionate about modernizing analysis practices and helping analysis professionals thrive! with over 25 years of experience in analysis, she is the Founder of BA-Cube.com, a membership for BAs and POs that want to thrive, and a LinkedIn Learning Instructor of Business Analysis and Agile Product Ownership with over 1.6 million learners!

Some industry contributions Angela has made include:

• IIBA BABOK v3 Core Team, leading author on the BABOK v3
• Expert Reviewer, IIBA Agile Extension to the BABOK
• PMI BA Practice Guide — Expert Reviewer
• PMI Requirements Management Practice Guide — Expert Reviewer
• IIBA Competency Model — Lead Author and Team Lead, V1, V2, and V3.

Ryan Folster is a Business Analyst Lead and Product Professional from Johannesburg, South Africa. His strong focus on innovation as well as his involvement in the Business Analysis community have seen Ryan develop professionally from a small company, serving a small number of users, to large multi-national organisations. Having merged into Business Analysis through the business domain, Ryan has developed a firm grounding and provides context to the methodologies applied to clients and projects he is working on. Ryan has gained exposure to the Human Resources, Asset Management as well as Financial Services sectors, working on projects that span from Enterprise Line of Business Software to Business Intelligence and Compliance.

Ryan is also heavily involved in the local chapter of IIBA®, having previously served as the chapter president he currently serves as a non-executive board member. Ryan is passionate about the role a Business Analyst plays within an organisation, and is a firm believer that the role will develop further in the future and become a crucial aspect of any successful business.

Ann Leemans is an experienced Management Consultant at Harmony Group with a solid track record in the Financial industry. In a continuously evolving digital environment and the changing importance of project approaches, Ann's expertise is to advise and facilitate on strategic thinking exercises while placing people at the core of organizational change and transformation. Since September 2019, Ann joined the board of IIBA Brussels Chapter in order to reach out to the expanding Business Analysis community in Belgium and Luxembourg.

Anna Kochanowska

Business Analyst at heart, passionate about business analysis capability in the context of agile ways of working. Always looking for opportunities to transform company practices into fresh, value-driven approaches leading to more efficient ways. Product thinking enthusiast, co-author of Product Orientation concept, currently in the role of product management & product centricity Catalyst in Roche Informatics.

Winner of the 2022 BA Achievement Award.

Hans Somers is the program manager for one of the largest transformation projects in the Dutch government. He will share his experiences. The focus will be on the complexity of programs, and the experiences with governance structures to manage these initiatives. As such, Hans will take the "practice/relevance" perspective.

Bas van Gils has collaborated with Hans on various occasions as a consultant and researcher. Bas will take the "theory/rigor" perspective and share insights on complexity (cynefin model) and governance mechanisms (inspired by recent academic research).

Bert Heymans is a business analyst with a software development and project management background. He worked in printing, banking and insurance as well as the government sector. He is a lean management aficionado and a bridgebuilder between business and IT.

For 25+ years, Bill Cox has served in a variety of information technology roles, with the desire to make technology work for ordinary people. From small non-profits to family-owned businesse to Fortune 500 company and many points in-between, Bill has aimed to solve seemingly impossible problems by placing powerful tools into the hands of the people most responsible for solving those problems. In recent years, Bill has gained a true fascination for ERP systems, especially in the manufacturing and logistics domains.

Bindu Channaveerappa is a business analysis professional who has been in the industry for nearly two decades. She loves and respects knowledge and, therefore a keen and lifelong learner. Choosing a career in technology with a passion for coding, she had to learn to be comfortable in uncomfortable zones whilst pushing her boundaries and expanding in all aspects of her life.

She strongly believes in "giving back and serving" and volunteers to serve at several initiatives within professional and charitable organisations. One such initiative is supporting women within her profession. She actively participates in "women in tech" mentoring groups and co-presented at the WiT BBC conference in 2022, and facilitated a women leaders panel at IIBA India Impact Conference 2023.

Bruno Dobrota is a solution consultant at Unitfly who specialized in business and process intelligence. Most of his work combines business process management and business analysis. He graduated from Utrecht University, with a Master of Business Informatics, with an additional applied data science profile. At Unitfly he strives to bring more value to business analysis, especially by introducing process mining to standard practices.

Christelle Govender

A process-driven and technical Business Analyst recognized for improving technological service offerings, reducing costs, and securing profitable opportunities by developing and testing software service delivery strategies aligned to organizational imperatives further fulfilling the strategy using innovative technologies with detailed roadmaps, fine-tuning systems, and optimizing resources.

With the confidence and a result-driven mindset, Christelle attracts and retains top-tier talent to create high performing cultures that consistently achieve results in volatile markets.

She gained in-depth experience in product ownership, project management, software testing, system risk management, User-Acceptance Testing, feasibility research, agile and scrum methodologies, quality assurance, stakeholder and client management, extensive business analysis and people development through training and mentoring.

Certified as an Agile Business Analyst, Christelle gained solid technical experience at an operational level, coupled with her customer-centric values, she provided value-driven solutions benefiting clients and business. Paired with her logical and forward thinking; she opts for the judgement-based approach when adapting to different roles.

A conscientious leader with highly developed people skills, Christelle continuously ensures optimal growth for clients, stakeholders, and team members.

Christian Gijsels is a strategic consultant at GIJSELSDOTCOM NV ( Consulting & Education).

He is specialized in the modelling of business processes (BPMN, UML Activity Diagrams), cases (CMMN), decision rules (DMN), information architecture (Data Flow Diagrams, UML, ...) and business / enterprise architecture (ArchiMate). Before, he was Director at KPMG Technology Advisory Belgium.

Christian Gijsels worked for a long time at the Cronos Holding, where he was co-founder and responsible for the Consulting Practice The Business Analysts, a group of 120 Strategy, Business and Functional analysts and project managers. Before this, Christian was e-Business Manager at KPMG.

Christian Gijsels is a member of BPM Institute and is actively in touch with Bruce Silver, the founder of BPMN.

Christian finished his Master in Computer Technology at the LUC, and holds many certifications, e.g. Certified Advanced Consulting Skills (KPMG Verona), Certified PDN (Consulting Problem Solving), Certified Teacher at IBM Belgium, and Internal Auditor Quality System ISO 9001:2000 (SGS Belgium), Certified Scrum Master/CSM at Scrum Alliance, Certified BPMN at BPMInstitute.org New York (Bruce Silver), and KMO Challenge at Vlerick Leuven Gent Management School. He is also certified Scrum PO, and Certified in ArchiMate and Six Sigma.

With experience within both bigger and smaller businesses, Demy Kars is no stranger to both.

Starting out as a Business information manager for a small business, this laid a solid foundation based on critical thinking, adaptive communication, and most importantly, learning to work together.

As time went on, Demy transitioned towards business analysis, seeking broader horizons and bigger challenges, resulting in different positions within multiple sectors, both big and small businesses.

While doing so, differences between the way of working, mindsets and frameworks became more and more apparent.

Demy is a driven and jovial person, always striving for even a little bit better than good.

Emily Tom, CBAP is an independent consultant based in Ottawa, Canada. She is also the Regional Director IIBA Americas Northeastern Region, supporting 18 IIBA chapters. She is passionate about promoting the business analysis profession and supporting fellow business analysts in their careers.

As a leader and a practicing business analyst, Emily first-hand experience in getting to know and understand stakeholders in order to achieve positive results.

Emily Tom, CBAP is an independent consultant based in Ottawa, Canada. She is also the Regional Director IIBA Americas Northeastern Region, supporting 18 IIBA chapters. She is passionate about promoting the business analysis profession and supporting fellow business analysts in their careers.

As a leader and a practicing business analyst, Emily first-hand experience in getting to know and understand stakeholders in order to achieve positive results.

Fabrício Laguna

Filip Hendrickx loves bridging business analysis and innovation and mixes both in his work as a speaker, trainer, coach and consultant.

As co-founder of the BA & Beyond Conference and IIBA Brussels Chapter president, Filip helps support the BA profession and grow the BA community in and around Belgium. For these activities, Filip received the 2022 IIBA® EMEA Region Volunteer of the Year Award.

Together with Ian Richards, Filip is the author of Brainy Glue, a business novel on business analysis, innovation and change. Filip is also co-author of the BCS book Digital Product Management and Cycles, a book, method and toolkit enabling faster innovation.

You can read Filip's blog at blog.altershape.consulting and reach out on LinkedIn.

Geertje Appel

I'm an experienced business analyst and trainer. As I'm keen on life long learning I hold the Advanced Diploma in Business Analysis of the BCS and I'm still developing myself in new areas. I'm convinced that as a business analyst you dont only need a large toolkit, you need competencies like curiosity, empathy, creativity and communicative skills just as much.

As a business analyst I have done assignments with a variety of different organisations, both in the private and in the public sector. I use this experience in my work as a trainer, where I can always relate theory and practice. I'm a keen advocate of a bit of piracy in your work as a business analyst, dare to use different approaches, dare to mix and match with techniques and dare to fail.

Paddy and Grant are passionate Visual Thinkers and brand ambassadors for Buro Brand (authors of the bestselling book Visual Thinking: Empowering People and Organisations through Visual Collaboration). They are also the co-founders of The Visual Jam, a global meetup for creative thinkers.

Grant Wright is Principal Consultant at Scarlett Solutions, a UK based consultancy specialising in business analysis/architecture, agile product management and digital transformation. He is also co-founder of The Visual Jam, an international visual thinking initiative whose mission is to unleash the creativity in every one of us!

Grant has over 20 years' experience of delivering and leading enterprise-scale transformation and digital service design across government and financial services sectors. He combines his passion for business analysis / architecture with tools & techniques from other fields such as UX/CX and Agile in order to clearly define problems and identify effective solutions for his clients. He actively practices Visual Thinking throughout his work and is passionate about its ability to create alignment, improve understanding and generate creative ideas.

Paddy and Grant are passionate Visual Thinkers and brand ambassadors for Buro Brand (authors of the bestselling book Visual Thinking: Empowering People and Organisations through Visual Collaboration). They are also the co-founders of The Visual Jam, a global meetup for creative thinkers.

Paddy Dhanda Paddy Dhanda is the Agile Practice Director at QA Ltd, the largest Technology training provider in the UK. He is the former head of Agile learning for a global bank where he rolled out Agile education to over 100k agilists.

Paddy has worked in the field of Business Analysis for almost 20 years and led a global Business Analysis Community of Practice comprising of over 2k practitioners. He is the former Midlands Communities Director for IIBA UK.

Paddy is passionate about creating engaging learning experiences through visual thinking, gamification and storytelling. He regularly shares insights with industry thought leaders via his podcast, Superpowers School. He also tells really bad jokes according to his two young children.

Jan Lemmens

Hi, I’m Jan! As a Customer Experience consultant at Acolad Digital, I support clients with architecting and designing their CX platforms and help to align their people, processes and tools in that context. Given my technical background, I like to take a pragmatic approach in my work. In that regard, I love to work in Agile environments with a strong problem-solving culture.

Jan Meskens is data strategist at Juvo whose interests lie in the intersection of data architecture, project- and data management. As a consultant, Jan is guiding companies towards the successful adoption of a data driven strategy. As a lecturer, Jan teaches students at University College in data and AI related courses. Jan has been active in the data field for more than 10 years as researcher, project manager, data scientist or data manager. He holds a PhD in Human Computer Interaction and presented his research at various international conferences.

Jennifer Bedell loves to present to audiences across the world either in person or virtually. She is excited to be presenting in person at BA & Beyond this year! Although she actively promotes the benefits of remote work, Jenn recognizes the value of in-person meetings because this is the most efficient way to build relationships - and it's fun!

Jenn has been a Business Analyst since she was 6 years old when she figured out how to change the channel on the TV by sneezing. She naturally looks for more efficient ways to do things which led her to a BA role over 20 years ago. She has experience in insurance, payroll/HCM, and fintech using waterfall and agile methodologies (but mostly somewhere in between).

Jenn loves to share her experiences so that you too can become the positive voice in your projects.

Jennifer Bedell loves to present to audiences across the world either in person or virtually. She is excited to be presenting in person at BA & Beyond this year! Although she actively promotes the benefits of remote work, Jenn recognizes the value of in-person meetings because this is the most efficient way to build relationships - and it's fun!

Jenn has been a Business Analyst since she was 6 years old when she figured out how to change the channel on the TV by sneezing. She naturally looks for more efficient ways to do things which led her to a BA role over 20 years ago. She has experience in insurance, payroll/HCM, and fintech using waterfall and agile methodologies (but mostly somewhere in between).

Jenn loves to share her experiences so that you too can become the positive voice in your projects.

Joris Hias is a passionate problem explorer and solutioneer who is eager to tackle complex problems. He loves to define products on a strategical level. Seasoned in product discovery and UX, he always tries to deliver true value by shaping valuable & lovable products. Joris' professional experience comes from a wide range of sectors, companies and roles.

With a background in software development, Kathy Berkidge is a BA professional with over 30 years of experience in I.T. She delivers BA and agile training and coaching services to many organisations in Australia and around the world including large corporations and government departments. Kathy works with teams and individuals to learn and implement effective practices to improve teamwork, be more innovative and deliver better customer value. She is passionate about seeing people, teams and organisations succeed and thrive in an environment of collaboration and harmony.

Keith Ellis, IIBA️® Global, Chief Engagement and Growth Officer, serves as Chief Growth and Engagement Officer for IIBA. He is responsible for leading IIBA's global growth strategy, including strategic partnerships, IIBA’s 600 corporate, academic and education program partners, its 120 chapters in 40 countries around the world, 1300 volunteers, corporate research and focus on member engagement.

Keith has held roles as CEO, COO, board member, investor and mentor to various technology companies. As a business analysis professional, Keith co-founded and sold a business analysis company, led large projects with over 300 stakeholders, as well as being former Chair of IIBA.

Filip Hendrickx loves bridging business analysis and innovation and mixes both in his work as a speaker, trainer, coach and consultant.

As co-founder of the BA & Beyond Conference and IIBA Brussels Chapter president, Filip helps support the BA profession and grow the BA community in and around Belgium. For these activities, Filip received the 2022 IIBA® EMEA Region Volunteer of the Year Award.

Together with Ian Richards, Filip is the author of Brainy Glue, a business novel on business analysis, innovation and change. Filip is also co-author of the BCS book Digital Product Management and Cycles, a book, method and toolkit enabling faster innovation.

You can read Filip's blog at blog.altershape.consulting and reach out on LinkedIn.

Khethelo Malinga is the President of the International Institute of Business Analysis™ (IIBA®) South Africa Chapter and Senior Business Analyst. She leads the IIBA SA’s strategy and is focused on connecting a community of Business Analysis professionals, increasing the IIBA membership value, supporting the volunteer base, maximising skills development in the profession and growing the IIBA footprint in South Africa.

She is a passionate leader that finds great pleasure in serving the community while being advocate for positive change through personal & professional development.

She is is also a Senior Consultant in business analysis, process re-engineering, product ownership, solutions design and digital transformations. She has dedicated her career to advancing the field of business analysis and helping organisations make the most of their resources, enhance customer experience and improve sustainability. With over 10 years of experience in banking, she has worked in all the bank’s divisions while developing a deep understanding of the unique challenges faced by financial institutions in today's rapidly changing business environment.

She is also a keynote speaker that shares her expertise with audiences around the world, helping them to understand the latest trends and best practices in business analysis.

A thought leader, change maker, trusted advisor and go-to person in her field she attributes her success to her positive energy, willingness to learn and can do attitude.

Koen Duym is an enthusiastic chameleon, who’s involved in innovative, future-oriented projects for Colruyt, Okay and Bioplanet. Koen joined Colruyt Group 15 years ago and has been an analyst for the past 13 years.

Kristof Detaellenaere is a freelance business consultant that prepares your company for its next transformation.

He is passionate about change management, operational excellence and continuous improvement and really crazy about challenging sports.

He operates as a kind of glue on international projects and brings together all stakeholders whatever their official title.

Lien Deboosere, owner/Enterprise Architect @ Evolynx

I'm a Business analyst for 10+ years, with a strong background in Computer Science. I love to analyse complex situations and translate it into an understandable, accessible manner to other people. KISS is my motto! I have worked in Melexis and in multiple other industries as a Business analyst consultant. Today I have my own company Evolynx. We deliver Business Analysis and Enterprise Architecture services to ambitiuous customers.

Philip De Bie has been working in Picanol Group for 35+ years in different departments: from R&D to customer service, after market and IT.

Mariana Bandrovska Mariana Bandrovska, Ph.D., is a Head of Business Analysis at the IT company “Sombra” (Lviv, Ukraine).

I'm an IT professional focused on Business Development, and last 5 years, I’ve been working in Business analysis, first as a business analyst and later as Head of BA department. I have a Ph.D. in Economics that gives me a business view on IT projects and how we can support our clients to achieve their goals. More than 5 years of experience in Project Management with experience in leading multiple projects in educational, military, and cultural spheres.

During the last 12 years, I have been working as a visiting Associated Professor at University, allowing me to share my knowledge and passion for business and technology connections with students.

Marieke van Vliet — Researcher moral design strategy @ Fontys university of applied sciences. Speaker, podcaster, workshopper & founder @ Mind your Tech. Winner of the 2021 BA Achievement Award.

Marieke has been working in software development for 7 years, first as a developer later as Business Analyst. She has a PhD in Neuroscience, which gives her a unique view on IT projects. She loves to experiment based on many different theories. She is now a researcher moral design strategy at Fontys university where all her expertise comes together. There she works on projects that help to involve citizens in new technologies in cities.

Marieke is passionate about knowledge management, content creation and mindful technology. She is searching for the optimum between brain and technology in her podcast Mind your Tech. Through the Mind your Tech Movement she hopes to help people to use technology and to innovate in building software. She also asks critical questions on the boundaries of technology. In which situations do we especially need to use our human qualities? And how to make elegant and sustainable solutions that help us flourish as humans.

Martin Bloemendal is an experienced business analysis professional and is holder of IIBA's 'Certified Business Analysis Professional' (CBAP), 'Agile Analysis Certification' (AAC) and Product Ownership Analysis Certification (CPOA). Martin has worked for ABN-AMRO, ING, Rabobank, Sociale Verzekerings Bank, Atradius, Randstad and transavia.com. Martin is employed by Entrador. Finally, Martin is part of the board of the IIBA Dutch Chapter of which the last three as chairman.

Myriam Baecke completed her studies in bioscience engineering in 2014, after which started her career at Actemium as project lead and business analyst. Through numerous projects, she built up experience in business analysis and creating software products. In 2019 she continued her career at MCC Verstraete. For a dedicated product, she took up the role of a scrum product owner and familiarized herself with stakeholder management, identification, and prioritization of requirements. Today, Myriam is back at Actemium, where she combines her role as a business analyst with a coaching position for her fellow business analysts. Thus spreading her knowledge on requirement gathering and business processes.

After graduating as Bio Engineer, Steven Hubau started his career as an implementation engineer at Radar Automation. Many years in the role of business analyst and project manager prepared Steven to take up the position of product manager for a part of the software products. Since 2015, Radar Automation is part of Actemium, where Steven is now the Branch Manager for multiple software applications in the field of MES, Production Scheduling, and Transport planning. These software products are implemented for customers through projects. His passion for managing people and business analysis continues today on more internal and strategic levels.

Nick de Voil is a consultant and trainer specialising in helping organisations develop "from the outside in."

Nick was a director of IIBA UK from 2012 to 2020. He is the author of "User Experience Foundations" and is currently writing a book on Group Construct Analysis.

Nikolaas De Graeve started his career in IT and communications in 1998. After building up experience across numerous projects he has been working for 6 years now as business analysts for Novado (a Belgian software innovation company) providing solutions for both internal and external clients.

He was speaker at the "Business Analysis & Beyond Conference 2019 and 2020" in Belgium, the "Business Analysis Conference Europe 2019" in London and the "BA Summit conference South Africa 2022" in Johannesburg.

He is also IIBA^® volunteer where he helped in the past with the 2020 BA Survey and from this year he is also involved in the organization of IIBA events for West & East Flanders.

Ann Mistiaen started her IT career in early 2000 as a consultant functional tester. After building up experience across numerous projects she has been working for 10 years now as business analysts for Novado (a Belgian software innovation company) providing solutions for both internal and external clients, mostly related to local and federal governments. 

She was speaker at the "Business Analysis & Beyond Conference 2019 and 2020" in Belgium, the "Business Analysis Conference Europe 2019" in London and the "BASummit conference South Africa 2022" in Johannesburg. 

She is also IIBA^® volunteer where she helped in the past with the 2020 BA Survey and from this year she is also involved in the organization of IIBA events for West & East Flanders.

Norbert Vincent, Business and Personal Transformation Professional

"There is nothing more beautiful than nice, clean, round analysis"

Norbert is both a business professional and energy therapist. He has earned his spurs in digital transformation, analyzing markets, customers, earning models, products, services, processes, systems and IT outsourcing. His latest project is analyzing humans. He graduated as energy therapist and developed an assessment model with which you reveal the fit between your personal strength and professional requirements.

Peter Depypere is a Partner Data Science & Analysis at element61. He has 8 years of hands-on experience within the world of Data & AI. Because of his business experience together with his tech-savviness, Peter is able to act as a guide for organizations to define how Data & AI can help them in being more successful. His objective is to help organizations achieve business objectives through Data Strategy & Data Science.

Pierre-Philippe Delmarcelle is Business Architect and Business Analyst for more than 32 years, as well as for international banks, consulting, software companies and IT services provider for the Government.

Pierre-Philippe is currently very active in the setup the Business Architecture capability within Smals and with different clients. He is enthusiast to evangelize about the Business Architecture and to contribute to various Business Architecture models, supporting projects and management decisions

Heidi Feraine is a Business Analyst with Operational Marketing Experience the first part of her career. Since the last 8 years and with that previous knowledge she has become an enthusiastic Business Analysis striving to be a liaising role between strategic and operational activities and ensuring that all stakeholders are aligned when seeking the perfect (IT) Solution.

Rick Tijsterman is a resourceful consultant and trainer. As a young professional, he has helped companies in the areas of Data Management, Enterprise Architecture and Robotic Process Automation.

He has gained experience in both the commercial and government sectors guiding companies at the stategic and operational levels. He also teaches the topics of ArchiMate and Data Foundation.

Bas van Gils is a driven and experienced consultant, trainer, and researcher. The last few years, he has helped professionals and organizations in realizing their digital aspirations: from strategy to realization. The core disciplines in his work are: (1) digital transformation, (2) enterprise architecture, and (3) data management. His motto is: in an increasingly digital world, you have to put the people first.

He has worked in different industries, both in Europe and the United States both as a teacher and consultant. Bas frequently publishes both academic and professional papers and books. He is a frequent speaker at conferences.

His academic work (teaching, research) is grounded in the scientific community at Antwerp management School. He also teaches at Utrecht University of Applied Sciences and is a board member at DAMA Netherlands.

Robert Snyder is a 30-year Project Management and Performing Arts veteran who aims to make healthy change straightforward and innovation success inevitable. He hears the dissatisfaction with poor employee experience and unacceptable project failure rates and knows first-hand the limitations of software-centric methodologies. Robert believes innovation professionals are ready for a fresh methodology that confidently administers unusually rigorous discipline and empathy. Robert’s career path includes consulting and corporate roles, PMP and Agile certifications, and countless performances in vocal, dance and theater ensembles. Robert earned his BS in Electrical Engineering from the University of Illinois and his MBA in Strategy and Analytical Consulting from the Kellogg School of Management at Northwestern University.

Roderick Uitdehaag started his career as a management consultant at Accenture. He spent several years as a business analyst at Rabobank before moving into Pega as a Senior Client Success manager. In his role, he oversees many different projects across different companies and tries to maximize the value that customers get from Pega software.

Ryan Folster is a Business Analyst Lead and Product Professional from Johannesburg, South Africa. His strong focus on innovation as well as his involvement in the Business Analysis community have seen Ryan develop professionally from a small company, serving a small number of users, to large multi-national organisations. Having merged into Business Analysis through the business domain, Ryan has developed a firm grounding and provides context to the methodologies applied to clients and projects he is working on. Ryan has gained exposure to the Human Resources, Asset Management as well as Financial Services sectors, working on projects that span from Enterprise Line of Business Software to Business Intelligence and Compliance.

Ryan is also heavily involved in the local chapter of IIBA®, having previously served as the chapter president he currently serves as a non-executive board member. Ryan is passionate about the role a Business Analyst plays within an organisation, and is a firm believer that the role will develop further in the future and become a crucial aspect of any successful business.

Samuël Sourdeau is an experienced Business Analyst who successfully made the step to Business Architect. He is a certified Business Process Manager, Business Architect, Lean Six Sigma Black Belt and Prince 2 Practitioner combined with Agile project experience.

Samuël is currently working for the company B.Adapted. A consulting company offering real business transformation services with special expertise in Enterprise Strategy, Business Architecture and Enterprise Portfolio Management. Samuël also firmly believes in empowered teams to achieve results and deliver solutions that address real customer needs and expectations.

Samuël is very passionate about the step he made and feels like his talents can fully flourish in the new role of Business Architect. He truly wants to share his excitement with other Business Analysts and inspire them.

Sara Meul is an enthusiastic solution analyst who enjoys working together with colleagues. After graduating from commercial sciences and information management, she started working at Colruyt Group through the analysis traineeship. Today Sara is working as an analyst for the IT organization itself.

Jan Ceusters is a straight forward logistics engineer, focused on optimizing end-to-end supply chain processes. After graduating in industrial engineering aeronautics and spending some time in aviation, he joined Colruyt group 9 years ago came, specializing in logistics. Today Jan is senior analyst for Collect & Go.

Saskia Huys

BA for 10 years

Data management and Data architecture experience (several projects)

Seen the bad and the good, decentralisation of data — upcome of DataMesh principles, 'recovering' data engineers sharing their experiences is so valuable that these messages and main ideas should reach a wider audience. Please call or reach out if you like more insight.

Scott A. Helmers is a Partner at the Harvard Computing Group, a software and consulting firm that assists clients with understanding and implementing business process solutions. He is a co-inventor of TaskMap (TaskMap.com), a Visio add-in that allows anyone to document, analyze, and improve their business processes. Scott has worked with clients in ten countries on projects involving process mapping and redesign, knowledge management, and technology training.

Scott has been named a Microsoft Valuable Professional (MVP) for Visio every year since 2008, one of only six people in the world to hold that distinction. He is a course author for LinkedIn Learning (bit.ly/LILearning-Author), a Senior Instructor with Netmind, and is the author of four books from Microsoft Press, including Visio 2016 Step by Step (VisioStepByStep.com).

Passionate about business analysis, Stefan Bossuwé founded in 2009 the IIBA® Brussels Chapter together with a small group of BA enthusiasts, where he was appointed Chapter President which he remained for 10 years. Since 2021 he’s IIBA Global’s EMEA Regional Deputy Director Europe in combination with an Ambassador role for the IIBA Brussels Chapter.

He became the first CBAP® in Belgium and Luxembourg in 2012.

With 30 years of professional experience in various roles and 20 different business domains, Stefan assists organisations in increasing their BA maturity e.g. coaching and introducing / deploying methodologies + best practices.

Stefan is very driven in promoting the BA profession and shares his knowledge and experience as a speaker at various international conferences and seminars.

As such he's one of the first content providers of IIBA's Knowledge Hub — where he gave an interesting overview on the requirement categories - and is the originator of the successful (copied by several IIBA Chapters) case oriented BABOK® Study Group approach, which he still facilitates for the IIBA Brussels Chapter.

With a strong background in Digital analysis and after founding three successful digital agencies, Ines Vanlangendonck started Kamon in 2021, a company in digital sustainability. Kamon helps organisations discover how digital innovation can go hand in hand with sustainable innovation. Kamon creates solutions where the circular economy and digital technology meet. Ines is also Lab Manager of REuseLab, a research group in product service solutions for reusables.

Steve Jones is a passionate analyst and BA manager with more than 20 years of experience in improving processes, services, and software, working across all aspects of software development lifecycle, business change and business analysis. He rejoices in solving complex business problems and increasing process reproducibility and compliance through the application of business analysis tools, techniques, and communication. He is an IIBA CBAP®, certified SAFe Product Owner/Product Manager, Six Sigma Green Belt and holds a MS in Information Management and Communications. He is the current VP of Education for IIBA Hartford chapter after also serving as the VP of Membership and Sponsorship for 2 terms.

Stijn Verstraete is a seasoned digital professional, with 18 years of experience. First as a consultant, later as Director of innovation and now as Digital innovation partner. He is a trough businessperson, thinking of value-creation for its clients. But also a true entrepreneur, able to build teams around bigger ideas.

Johan Merckx, author of the book 'Value creation for the digital world,' has devoted his life to digital projects. He calls himself a business architect these days, working with his clients in very intimate conscious ways, true to their values.

Product owner by day, evangelist for women in STEM by night, Tamara Copple, MBA, CBAP is a product owner with Kansas City-headquartered non-profit Children International. She is a past president of the IIBA Kansas City Chapter, and is a past leader and current ambassador for Kansas City Women in Technology, where she helped to build the Coding & Cocktails program for aspiring local women developers. In what spare time is left, Tamara enjoys counted cross-stitch, spontaneous weekend trips with her husband Matt, rewatching Marvel movies and the occasional game of Dungeons and Dragons.

Vedran Križek is primarily a developer (and an enthusiastic mustache grower) and has been so for 30-odd years now. He worked as CTO of a Croatian company named Trikoder for the last 15 years during which he designed and developed some of the largest high-traffic web systems in Croatia (and a few in Austria, Slovenia, and Serbia).

For the last 5 years though, his primary focus is analyzing and designing IT solutions, rather than coding them. He's currently happily working remotely from the Croatian mountains and leading a department for business analysis and functional system design in the company called Undabot.

With a background in Strategic Business Analysis and Organizational Development, Vincent Mirabelli is every organization’s “secret agent” for saving time, money, energy and people.

Named a top 10 thought leader on Culture, Change, and Business Management by Thinkers360. He is a certified Project Management Professional (PMP®), and Certified Business Analysis Professional (CBAP®).

Through keynote speaking & customized workshops, Vincent empowers leaders and organizations to develop cultures of high performance and continuous improvement while working with clients across diverse industries and sectors.

Vincent believes "that's the way it's always been done" are the seven deadliest words in business today. As an agent of change, Vincent seeks to help audiences understand the “why” behind the problem and then initiate action to enact change as required.

Guaranteed to be entertaining, humorous and transformational, Vincent teaches us that to succeed in business today, we must take an authentic and empathetic approach, creating organizational processes and cultures where everyone feels seen, heard and valued like a true part of the team.

Vincent believes everyone wants to feel like they are having an impact and making a difference just not at the expense of their happiness. He shows us that the organizations who truly understand this, are the ones that will stand out from the crowd and last for years to come; no matter the challenges and setbacks they encounter; there is a better way!

Wim Vancuyck

IT and business architect, specialized in data and BI, enterprise integration, and data exchange in a community. Broad knowledge of information systems and technology stacks, and broad experience in IT strategy and business process management. Special interest in data engineering, data & process analytics, big data applications, etc. Enthusiast about standardization in general and about the future of the internet in particular.

Fabrício Laguna

Jennifer Battan, CBAP®, the Out of the Box BA, has an energetic passion injecting innovation and creative problem-solving techniques into how BAs do their day-to-day work. Her passion is helping teams build their problem-solving toolkit and apply techniques with fresh, modern perspectives. Jen is an internationally recognized conference speaker, educator and thought leader within the business analysis and creative problem-solving communities.

Jen is a certified LEGO® Serious Play® Workshop Designer and Facilitator, a Gamestorming Facilitator, and a Playmobil ProPlay Workshop designer. She dives into her expansive tool kit to help clients and practitioners reach their goals and have fun while they learn, make decisions, and develop shared strategic understanding.

Paul Crosby is one of the Founders & CEO at The Uncommon League. Paul is also the full-time instructor for Project Management, Agile, and Strategic Enterprise Analysis. Paul is the author of “Fail Fast Fail Safe - Harnessing Failure to Succeed” and “The Uncommon Book of Analysis Techniques” books. Paul has presented at events all over North America including BA World, Project Summit, Local IIBA Chapter Meetings and other events.

With over 30 years of experience in manufacturing, insurance, healthcare, education, and government sectors in the roles of CFO, Portfolio Manager, Program Manager, Project Manager, Educator, Editor, Business Analyst and Green Belt Process Improvement. Paul was president and a member of the award winning leadership team for the IIBA MSP Chapter.

Jennifer Battan, CBAP®, the Out of the Box BA, has an energetic passion injecting innovation and creative problem-solving techniques into how BAs do their day-to-day work. Her passion is helping teams build their problem-solving toolkit and apply techniques with fresh, modern perspectives. Jen is an internationally recognized conference speaker, educator and thought leader within the business analysis and creative problem-solving communities.

Jen is a certified LEGO® Serious Play® Workshop Designer and Facilitator, a Gamestorming Facilitator, and a Playmobil ProPlay Workshop designer. She dives into her expansive tool kit to help clients and practitioners reach their goals and have fun while they learn, make decisions, and develop shared strategic understanding.

Paul Crosby is one of the Founders & CEO at The Uncommon League. Paul is also the full-time instructor for Project Management, Agile, and Strategic Enterprise Analysis. Paul is the author of “Fail Fast Fail Safe - Harnessing Failure to Succeed” and “The Uncommon Book of Analysis Techniques” books. Paul has presented at events all over North America including BA World, Project Summit, Local IIBA Chapter Meetings and other events.

With over 30 years of experience in manufacturing, insurance, healthcare, education, and government sectors in the roles of CFO, Portfolio Manager, Program Manager, Project Manager, Educator, Editor, Business Analyst and Green Belt Process Improvement. Paul was president and a member of the award winning leadership team for the IIBA MSP Chapter.

Christina Lovelock is an experienced BA leader and consultant, and is the co-author of Delivering Business Analysis: The BA Service Handbook. She is active in the BA professional community, attending and regularly speaking at events and conferences and is a contributor to the quarterly ITNow magazine and the BA Times.

She is committed to the development of the BA profession, has introduced entry-level BA roles into her organisations and is chairing the review of the UK National BA Apprenticeship standard. She has developed and lead BA teams ranging in size from 5 to 120 Business Analysts, is a qualified coach, a Business Analysis examiner, and is a director of the UK BA Manager Forum.

Paddy and Grant are passionate Visual Thinkers and brand ambassadors for Buro Brand (authors of the bestselling book Visual Thinking: Empowering People and Organisations through Visual Collaboration). They are also the co-founders of The Visual Jam, a global meetup for creative thinkers.

Grant Wright is Principal Consultant at Scarlett Solutions, a UK based consultancy specialising in business analysis/architecture, agile product management and digital transformation. He is also co-founder of The Visual Jam, an international visual thinking initiative whose mission is to unleash the creativity in every one of us!

Grant has over 20 years' experience of delivering and leading enterprise-scale transformation and digital service design across government and financial services sectors. He combines his passion for business analysis / architecture with tools & techniques from other fields such as UX/CX and Agile in order to clearly define problems and identify effective solutions for his clients. He actively practices Visual Thinking throughout his work and is passionate about its ability to create alignment, improve understanding and generate creative ideas.

Paddy and Grant are passionate Visual Thinkers and brand ambassadors for Buro Brand (authors of the bestselling book Visual Thinking: Empowering People and Organisations through Visual Collaboration). They are also the co-founders of The Visual Jam, a global meetup for creative thinkers.

Paddy Dhanda Paddy Dhanda is the Agile Practice Director at QA Ltd, the largest Technology training provider in the UK. He is the former head of Agile learning for a global bank where he rolled out Agile education to over 100k agilists.

Paddy has worked in the field of Business Analysis for almost 20 years and led a global Business Analysis Community of Practice comprising of over 2k practitioners. He is the former Midlands Communities Director for IIBA UK.

Paddy is passionate about creating engaging learning experiences through visual thinking, gamification and storytelling. He regularly shares insights with industry thought leaders via his podcast, Superpowers School. He also tells really bad jokes according to his two young children.

Jennifer Battan, CBAP®, the Out of the Box BA, has an energetic passion injecting innovation and creative problem-solving techniques into how BAs do their day-to-day work. Her passion is helping teams build their problem-solving toolkit and apply techniques with fresh, modern perspectives. Jen is an internationally recognized conference speaker, educator and thought leader within the business analysis and creative problem-solving communities.

Jen is a certified LEGO® Serious Play® Workshop Designer and Facilitator, a Gamestorming Facilitator, and a Playmobil ProPlay Workshop designer. She dives into her expansive tool kit to help clients and practitioners reach their goals and have fun while they learn, make decisions, and develop shared strategic understanding.

Paul Crosby is one of the Founders & CEO at The Uncommon League. Paul is also the full-time instructor for Project Management, Agile, and Strategic Enterprise Analysis. Paul is the author of “Fail Fast Fail Safe - Harnessing Failure to Succeed” and “The Uncommon Book of Analysis Techniques” books. Paul has presented at events all over North America including BA World, Project Summit, Local IIBA Chapter Meetings and other events.

With over 30 years of experience in manufacturing, insurance, healthcare, education, and government sectors in the roles of CFO, Portfolio Manager, Program Manager, Project Manager, Educator, Editor, Business Analyst and Green Belt Process Improvement. Paul was president and a member of the award winning leadership team for the IIBA MSP Chapter.

Bard Papegaaij is a writer, practitioner, coach, mentor, and facilitator with a deep compassion for the human condition and a burning desire to help people live better lives, do better work and create a more sustainable and socially connected society in the process.

Those may be lofty goals and sound somewhat unobtainable, but Bard has a uniquely pragmatic approach to these challenges. He breaks complex concepts down into simple, compelling and powerful stories, frameworks and models. His keynotes and workshops give people practical tools and ways to take control of their own development. And his very personal style, sprinkled with humour, anecdotes and pearls of wisdom, engages and motivates audiences to see beyond the obvious and the limited into a future in which anything is possible.

Bard has spent his whole life trying to understand what makes us humans tick. Even though he worked most of his professional career in the IT industry, he has always approached everything from the human angle: how does it make us feel, why do we behave in this way, how do we decide, how do we change - or don’t? Introduced by his late wife Michal Levit to the field of Emotional Intelligence, he has explored the idea of the emotionally mature workplace and how to achieve that. Throughout 30+ years of working with organisations all over the planet, Bard has helped individuals and organisations with maturing their awareness and mastery of their individual and collective emotional abilities; creating more inspiring and sustainable approaches to leadership and team development; and taking responsibility for the future evolution of their organisational cultures.

He doesn't just talk about these things. He can coach, mentor and facilitate workshops and off-sites for individuals, teams and even whole organisations. He always tailors his keynotes, workshops and off-sites to the needs of his clients, combining material from his extensive library of topics and modules with fresh material in new and effective ways.

Bard has worked as Researcher, Knowledge Engineer, Enterprise Architect, Consultant, Interim Manager, CIO, CTO, Research Director, Executive Partner and Research Vice President for companies such as BSO/Origin, Centraal Beheer, Achmea, and Gartner, before starting his own companies Transgrowth International and Transgrowth Europe, working with clients such as Aegon Asset Management, Queensland Government, Queensland Health, Unity Water, Amadeus, Cycle to Accelerate, and many others. Having lived in Australia since the late 1990s, the COVID pandemic brought him back to his native Netherlands, where he now lives with his wife, Paulina, on the edge of the Dutch National Park, DeHoge Veluwe. In between working with and for clients, Bard spends his time writing books. Recent publications include a self-development book called A String of Pearls, a prose poem called The River, and a collection of short stories called One Fine Day. For the Intersection Group, Bard co-authored the book Enterprise Design Patterns and the first draft of their EDGY enterprise design language. He is currently working with Cycle to Accelerate on a book about Pragmatic Digital Transformation, planned to be published next year. He is also a co-author of the Flow Manifesto.

Bert Heymans is a business analyst with a software development and project management background. He worked in printing, banking and insurance as well as the government sector. He is a lean management aficionado and a bridgebuilder between business and IT.

Bindu Channaveerappa

• Business Analysis Consultant
• Director of IIBA UK London
• International Speaker
• Co-author of IIBA Cybersecurity Analysis Certification
• IIBA Exam Writer
• Corporate Trainer on Cybersecurity Awareness

Terry Baresh

• Principal Business Analysts and Cybersecurity Strategist
• Member of IIBA Minneapolis/St. Paul
• Certrified Business Analysts Professional (CBAP)
• Co-author of Cybersecurity Analysis Certification
• IIBA Exam Writer
• B.S. in Information Technology Management

Jan Meskens is data strategist at Juvo whose interests lie in the intersection of data architecture, project- and data management. As a consultant, Jan is guiding companies towards the successful adoption of a data driven strategy. As a lecturer, Jan teaches students at University College in data and AI related courses. Jan has been active in the data field for more than 10 years as researcher, project manager, data scientist or data manager. He holds a PhD in Human Computer Interaction and presented his research at various international conferences.

Koen Vastmans

I started my carreer in IT in 1992 as a developer. After being involved in several development environments, using different technologies (mainly Java based) in different business entities, I switched to training and coaching in 2011, initially focusing on modeling and design, later on agile.

I was full time agile trainer and coach for about 6 years, when I decided I wanted to be more involved with technical stuff again. So in 2018 I started focusing on processes in a DevOps context: just technically enough to understand what's going on, without the need to actually do it hands-on.

But once agile coach, always agile coach? So in that same year I started developing my first serious game, together with a former colleague (the Scrumban simulation). At the end of 2019 I started my secondary occupation under the name SimuLearn, to offer products and services using simulations and serious games.

To date I created several serious games and simulations, focusing on learnings in an agile and DevOps context. At this moment I am still working on more agile related games, some of which in co-creation with other people.

Robert Snyder is a 30-year Project Management and Performing Arts veteran who aims to make healthy change straightforward and innovation success inevitable. He hears the dissatisfaction with poor employee experience and unacceptable project failure rates and knows first-hand the limitations of software-centric methodologies. Robert believes innovation professionals are ready for a fresh methodology that confidently administers unusually rigorous discipline and empathy. Robert’s career path includes consulting and corporate roles, PMP and Agile certifications, and countless performances in vocal, dance and theater ensembles. Robert earned his BS in Electrical Engineering from the University of Illinois and his MBA in Strategy and Analytical Consulting from the Kellogg School of Management at Northwestern University.

Besides senior consultant at Pancompany, Wouter Nieuwenburg is also the Competence Developer for the field of Business Analysis. To this end, he keeps track of trends and market developments and ensures that the team of analysts can always be deployed to clients with the latest developments.

Wouter enjoys sharing the experiences gained in almost 20 years as a business analyst, in both the public and private sector, as a guest speaker at conferences and guest lecturer at Hogeschool Utrecht.

Wouter is also one of the co-organisers of BA & Beyond, board member of IIBA NL and jury member of the Business Analyst Achivement Award.

Besides senior consultant at Pancompany, Wouter Nieuwenburg is also the Competence Developer for the field of Business Analysis. To this end, he keeps track of trends and market developments and ensures that the team of analysts can always be deployed to clients with the latest developments.

Wouter enjoys sharing the experiences gained in almost 20 years as a business analyst, in both the public and private sector, as a guest speaker at conferences and guest lecturer at Hogeschool Utrecht.

Wouter is also one of the co-organisers of BA & Beyond, board member of IIBA NL and jury member of the Business Analyst Achivement Award.